• Portfolio
• Services
• Contact

FEATURED PROJECTS

CLIENT: IDS Scheer

MEDIA: Direct mail postcard, conference guide booth promo advertisement, booth signage

IDS Scheer was attending the BPM Summit in Last Vegas and really needed to make a splash on the show floor as it was their first time exhibiting at this conference with a brand that wasn’t flashy or well known.

We were challenged with spicing up business process modeling software in one of the most vibrant and fun cities in the world while still staying true to IDS Scheer’s modest brand. Someone thought of a super hero to grab people into the booth when all of sudden another colleague suggested that what promote “super models” taking some of us a few seconds to register. The rest was history.

Our BPM super models strutted their stuff in a pre show mailer postcard, conference guide, and booth signage drawing in major curiosity and high booth traffic.

SOFTWARE: Photoshop, Illustrator, and Quark Xpress

next | top

CLIENT: IDS Scheer

MEDIA: Website, software demos, online ARIS certification exam, project management portal, customer user group website and forum, quarterly international customer e-newsletter

In 2006, I was asked to prepare the initial website wireframe, prototype and manage the global website project for IDS Scheer, which involved collaboration with a team of 40 international colleagues from Europe, Asia and Latin America, as well as agency resources. Overall we had to implement a grand scale rebranded template package to our existing German-based content management system, optimized web content needing translation into 12 languages and training for 20 editors. 24 international websites had to be launched within a year.

In order to keep the group focused on deadlines and goals, we implemented Project-Pier, an open-source project management tool. Finally, we became a connected global team that met targets and deadlines, stayed abreast of issues and successfully provided assistance to the field.

The websites launched in groups throughout the year of 2007 and early 2008. Along the way, the team and I added a more accessible website metrics system for local marketing managers and improved a homegrown online certification exam, developed a new electronic international customer newsletter and directed several flash-based software demos available for download. The newly optimized content and rebranded website continues to draw in more user interactivity and leads.

SOFTWARE: Photoshop, Illustrator, Dreamweaver, Flash, Premiere, and ReachMail

TECHNOLOGIES: XHTML, CSS, Javascript, PHP, and Actionscript 2.0

next | top

CLIENT: ARIS ProcessWorld Conference - IDS Scheer Global

MEDIA: Event branding, save the date postcard, invitation, sponsor prospectus, Website, testimonial videos, e-mail template, Website and e-mail metric reports, speaker PowerPoint template, exhibit graphics, name badge and mini agenda, conference signage, event evaluation, post-show presentation CD-ROM, video/photography management

The annual conference ProcessWorld began as a small homegrown best practices event for IDS Scheer’s ARIS software users and local partners which grew to showcase major technology partners including SAP, Microsoft, Oracle and IBM and analysts from Gartner, Forrester, and AMR drawing in a substantial crowd from the Americas and the world.

During my stint at IDS Scheer, I created and managed print and interactive marketing deliverables and vendors for the conferences between 2004 and 2008, as well as acted as an onsite lead alongside our events team insuring that the integrity of the event theme and IDS Scheer message was upheld.

SOFTWARE: Photoshop, Illustrator, Quark Xpress, Dreamweaver, Flash, Premiere, and ReachMail

TECHNOLOGIES: XHTML, CSS, Javascript, PHP, Actionscript 2.0

next | top

CLIENT: Clarus Systems

MEDIA:Flash-based video product demo

When I first spoke to voice over IP (VOIP) client Clarus Systems, the marketing manager had only a script, a handful of pre-recorded voiceovers by a sales representative and a couple screenshots of their application.

The goal was to produce a video for the web and CD with interactive navigation allowing users to choose segments about the company, company strategy, highlighted application and contact details.

I offered additional direction to the script, animated the product screenshots and business model images to highlight points referenced by the narrator using Illustrator and Flash, and gave it a nice web interface with a left navigation using Camtasia for cross-channel distribution including web full and blog versions, CD and full display screens.

SOFTWARE: Photoshop, Illustrator, Flash, and Camtasia

TECHNOLOGIES: XHTML, CSS, and Actionscript 2.0

next | top

CLIENT: Human Resources - IDS Scheer

MEDIA: Jewel-case, Interactive Flash file, Employee forms

When new hires started their first day at IDS Scheer, they were inundated with a file folder that Human Resource assistants would manually put together with possibly outdated forms and documentation, and limited marketing and company reference materials. Some would even have to wait several days in order to receive this package if they were located in the Atlanta or Toronto office or were consultants out in the field.

Challenged with version control and accessibility, the Director of Human Resources asked me to develop an all-in-one interactive CD that they could burn each time a new hire was to come on board with consistent messaging, recent forms, the latest marketing materials, sales templates and contacts.

I created an interactive flash interface which covered all key areas including day one details, welcome video from the president, benefits information, forms, handbook, time and expenses, travel, contacts and company information. Supporting documents and forms were rebranded, updated and made available in PDF format. All sales templates were updated to the new brand and offered in MS Word and PowerPoint formats. Human Resources could now burn these CDs for new hires and be sure that all documentation was accurate and up to date whether they were at headquarters or remote using the dedicated file directory with up to date versions.

SOFTWARE: Photoshop, Illustrator, Flash TECHNOLOGIES: Actionscript

next | top

CLIENT: ARIS User Group

MEDIA: Sitemap, wireframes, Website and Forum

The leads of the ARIS User Group composed of actual IDS Scheer customers from clients like Molson-Coors and Wyeth, had been asking my team for support to create a website which would promote group awareness, drive membership, provide meeting information, tips and tricks and other useful links and most importantly to connect users to subject matter experts. After assessing member requirements and creating initial prototypes and wireframes, I collaborated with our global marketing managers, ARIS experts and senior developer to set to work on a clean website with an open-source forum.

The clients were extremely thrilled to finally have a website that they could manage on their own with a Google-based events calendar as well as a forum with valuable product information from the experts at headquarters and around the world.

SOFTWARE: Photoshop, Illustrator, Dreamweaver
TECHNOLOGIES: XHTML , CSS, PHP (with major support by Jim Bogart)

top

SERVICES

CONTACT